Our skills-set and brand in Absolute lilt is much like yours at MINI.  We combine heritage and tradition with good crafts(wo)manship and a modern twist to create something of unique beauty and character, whilst maintaining our timeless appeal.  As best mates, our relationship is made up of big laughs and big love, which shines through on camera.  Being just one of our many creative ventures we are both heavily immersed in the current trending Irish music, art and fashion scene, with most of the proposed guests for this series in our close-friend-circles.  It is clear that Irish contemporary culture is having a moment - one that is celebrating our heritage and community - evident in everything from the increase in popularity of trad music and homegrown artists on festival line-ups to fashion and art trends leaning back into Celtic design and mythology, and the huge increase in people using and learning Irish as a language thanks to the influence of "Kneecap" & "How to Gael".

Furthermore, I think we should discuss the potential of customising our car to include some tricolour fixtures, be it in the back lights or rooftop - something that would make those hero shots look extra hero! Let's catch this modern Ireland wave together and solidify MINI's place in Irelands future, culture and story!